首页            中科视点 |产业视点 | 区域视点 | 国际视点 | 专题视野 | 中国经济 | 全球经济 | 国际贸易 | 中国贸易 | 热点下载
 當前網頁繁簡切換
英文视点 | Global News | China News | District News | Market News | Economy       英文網站 | 繁體網站
中科纵横官方微信 
搜索:通过此功能可以快速搜索本站内容.
关键字
您当前位置: 首页 >> Market News >> news
China's digital games market booming
时间:2016-3-10

China's digital gaming market has grown robustly in the past few years on the back of popular mobile games and e-sports. The uptrend is expected to continue.

According to Newzoo, a global gaming research firm, China's digital games market may have notched up sales of $22.2 billion in 2015, up 23 percent year-on-year, and surpassed the United States where sales touched $22 billion.

If the actual figures confirm the estimates, China will have become the world's largest market for mobile games.

Small wonder, the State General Administration of Sport, the national governing body of e-sports, announced in December it will hold China Mobile E-Sports Games this year.

The gaming market has never had it so good. The range now available includes Web games, mobile games, single-player games and video games.

Overall sales at 140.7 billion yuan ($21.63 billion) last year were the highest annual figure ever, up almost 23 percent year-on-year, according to a report of the China Audio-Video and Digital Publishing Association and the CNG Games Research Center.

Such stupendous revenue came from 534 million players or users of games in 2015, up 3.3 percent from 2014, the report said.

Most of them were hooked to mobile games, the key driver of sales, as more and more people started using smartphones.

Sales of mobile games alone soared 87 percent from 20 billion yuan in 2014 to 51.46 billion yuan in 2015, according to some estimates.

Analysys International, a Beijing-based consultancy, estimated sales of mobile games will reach 52.37 billion yuan this year, up 27 percent year-on-year. In 2017, sales are expected to surpass 66.83 billion yuan, up 27.6 percent year-on-year.

But Xue Yongfeng, an analyst with Analysys International, said: "The mobile games market has shown a robust growth since 2012. Mobile games netted 40 billion yuan in sales last year."

Whatever the actual figure for 2015 may turn out to be, Yao Jianjun, CEO of Feiyu Technology International Co Ltd, a leading domestic Internet game developer, knows why sales are surging.

"Games have become an essential part of young people's lifestyle. With the advent of mobile Internet and continuous improvements in hand-held devices' capabilities, everyone can access the Internet and entertainment anytime anywhere, which means a large number of people who had seldom played games in the past are enjoying mobile games now."

打印】【关闭
上一篇:
PC maker Alienware rides the wave of e-sports
下一篇:
China to cap energy consumption in 2016-2020 perio
网站推荐:
 国家信息中心 国务院发展研究中心 中国社会科学院 中国发改委 中国科学院 中国海关 国家统计局
关于我们 | 联系我们 | 订购流程 | 付款方式 | 组织结构图 | 免责声明 | 友情链接| 诚聘英才
Copyright:北京中科纵横信息技术研究院 All Rights Reserved
电话:010-84675230 传真:010-84673367 邮箱:service@zkreport.org

北京中科纵横信息技术研究院

京ICP备09112509号-2

京公网安备 11010502032533号